The Role of a Star Essay Example | Topics and Well Written Essays - 1250 words

The Role of a Star - Essay Example Staiger’s analysis of the origins of the American â€Å"star system† reveals the variety of angles through which the word â€Å"star† can be defined. Stars can be considered as a commodity tool as they represent an extremely successful form of investment. They can also be perceived according to the literal meaning of the word â€Å"star†; the character played by a given star forms with the real character of the same star a surreal versus real paradox leading inevitably to an association between the in-text and the in-real-life images of the same star. The third main approach of stardom holds a psychological dimension as it regards the spectatorship, the reasons why stars are often objects of desire have been subject to many analysis, some attribute it to charisma, some to â€Å"heavenly bodies†, .. etc. For a fuller vision of the evolution of the conception of stars, a flashback on the history of cinema has to be done. Various developments in Europe and the United States led to the invention of moving image technology forming the origin of the movie creation. However, it was only in the 1890’s that films were used as an entertainment medium, it was then when this technologic invention transformed into a business. In the nineteenth century, many political and social elements influenced the evolution of film industry. The art of Cinema tended to transform into a capitalist enterprise indeed. In fact, Janet Staiger, in her definition of the system of movie production, supports a Marxist point of view. She tends to consider the latter system as a sub-system initially controlled by patterns of organization of labor, such as scriptwriters, cameramen and women, prop makers in combination with two major factors, technology and capital. In the first decade of the twentieth century, Am erican movie companies withheld the name of film performers fearing that the public recognition would lead these â€Å"stars† to ask for higher salaries. In this dissertation, studying the Motion Picture Patents Company is to be used as a proof of the prominence of the role of stars in the evolution of the movie industry.

Capsim Organization and Competitive Environment Essay

Capsim Organization and Competitive Environment - Essay Example The organization has also embarked on a massive marketing program which has helped in creating awareness of the business to the market. The organization has a wide market coverage comprising of not only students but business men all over the world. This has made it the global leader in developing and delivering business tips to practicing and aspiring business people on how to run profitable businesses (Hersey & Blanchard, 1974). This paper will review Capsim as an organization and its competitive environment. The organization has an enormous investment especially technologically. This is extremely risky especially with the changing dynamic of technology. The business calls for large expenses to cater for its operations and the costs get transferred to consumers making it unaffordable to many. The organization has complied with all regulatory procedures. Contingency theory states that there is no known best way of setting up an organizational structure. Contingency theory argues that the solution to any managerial problem is dependent on the factors that affect a situation. The theory suggests that effective managerial techniques get influenced by the tasks the organization is striving to achieve (Barney, 1985). Contingency theory attempts to equip managers with the capabilities to provide possible solutions to a business challenge. The theory explains that the best way to set up a company is dependent on the present internal and external factors facing the business. Some of these factors include customers, suppliers, government and technology. The theory attempts to develop a strategy that can address environmental uncertainties and challenges facing the business effectively and efficiently. The theory has sort to generalize formal structures that fit the use of different technologies. The contingency theory explains that the successful application of a tool or technique in one setting may have no influence in another. The theory